Following the success of the first edition of the event we intend to develop and expand the concept of the ITnT show. Opportunities to improve and develop the concept for the event will be analysed closely and built into the ITnT plans for 2006.

• B2B only
• Participation of the most important Key Players in the IT+T sector
• Enlargement of the exhibition sector
• Target group based promotion
• Clearly designed marketing and advertising strategy
• Increased focus on invitation organised in cooperation with the exhibitors
• Premium quality supplementary events, workshops and specialist speakers discussing issues for IT beginners, experts and opinion leaders
  

Planned features

• Cooperation with EC Austria in the organisation of the Users’ Forum and the Technology Park
  
• Cooperation with the specialist magazine ‘Computerwelt’ in organising the ‘Executive Lounge’
  
• Key Note Area set up by Reed Exhibitions with speakers’ slots for exhibitors to present their solutions and products
  
• Various side events such as the exhibitor evening, stand parties and executive events facilitate ‘cross marketing’ synergies and open up worlds of possibilities